Title Page No Download
A STUDY ON YOUNG CONSUMERS’ PURCHASE DECISIONS ON PRODUCTS USING SUSTAINABLE PACKAGING: A BUSINESS PERSPECTIVE
Authors: Ms. Kanimozhi S, Ms. Prarthana B
DOI: 10.48047/IJIEMR/V15/ISSUE11/01 		1-13 Download
MSMES AND MAKE IN INDIA: ANALYSING THE PERFORMANCE, CHALLENGES AND GROWTH PROSPECTS OF HOMEPRENEURS IN VIRUDHUNAGAR DISTRICT
Authors: Dr. M. Annam, J. A. Jesina
DOI: 10.48047/IJIEMR/V15/ISSUE11/02 		14-23 Download
A STUDY ON THE INFLUENCE OF SOCIAL MEDIA PLATFORMS TOWARDS SUSTAINABLE CONSUMER BEHAVIOUR: SPECIFIC TO WOMEN CENTRIC PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI CIT
Authors: Ms. Charulatha C, Ms. Ojaswini
DOI: 10.48047/IJIEMR/V15/ISSUE11/03 		24-31 Download
GLOBAL BUSINESS SUSTAINABILITY IN THE AGE OF DIGITAL INNOVATION: CHALLENGES, OPPORTUNITIES, AND EDUCATIONAL TRANSFORMATION
Authors: Dr. L. Karthikeyan, Dr. R. M. Thirumaran
DOI: 10.48047/IJIEMR/V15/ISSUE11/04 		32-42 Download
OVERVIEW OF SUSTAINABLE DEVELOPMENT AND ITS CHALLENGES
Authors: Dr. S. Angel Leela
DOI: 10.48047/IJIEMR/V15/ISSUE11/05 		43-48 Download
CONSUMER AWARENESS AND ACCEPTANCE ON UPCYCLED PRODUCTS USING KAP MODEL
Authors: Hamsa Priya D, Dr. S. Krithiga Maheswari
DOI: 10.48047/IJIEMR/V15/ISSUE11/06 		49-54 Download
SUSTAINABLE CONSUMER BEHAVIOUR TOWARDS ECO FRIENDLY PRODUCTS: A STUDY AMONG GENERATION Z
Authors: Madhumitha S, Dr. B. Kavitha
DOI: 10.48047/IJIEMR/V15/ISSUE11/07 		55-73 Download
FROM DELIVERY EXPERIENCE TO REPURCHASE: ASSESSING THE EFFECT OF LAST MILE DELIVERY EXPERIENCE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION IN E COMMERCE PLATFORMS
Authors: Sharmila B, Dr. J. Radha
DOI: 10.48047/IJIEMR/V15/ISSUE11/08 		74-90 Download
EXPLAINABLE ARTIFICIAL INTELLIGENCE FOR SMART INDOOR AGRICULTURE: A FRAMEWORK FOR GREENHOUSE CLIMATE CONTROL AND SUSTAINABLE DECISION-MAKING
Authors: Ms. D. Radha
DOI: 10.48047/IJIEMR/V15/ISSUE11/09 		91-105 Download
A STUDY ON THE IMPACT OF DIGITAL WORK PRESSURE AND FLEXIBLE WORK OPTIONS ON WORK LIFE BALANCE AND MENTAL WELL-BEING
Authors: Ms. K. R. Deepika Shri, Ms. A. Sharmila, Ms. S. Sharulatha
DOI: 10.48047/IJIEMR/V15/ISSUE11/10 		106-111 Download
ADVERTISING APPEAL AND ITS IMPACT ON IMPULSE BUYING BEHAVIOUR OF CONSUMERS TOWARDS FAST MOVING CONSUMER GOODS IN CHENNAI
Authors: Chitra S, Dr. Abdul Rasheed
DOI: 10.48047/IJIEMR/V15/ISSUE11/11 		112-118 Download
RESPONSIBLE CONSUMPTION, PRODUCTION AND ITS IMPACT ON SUSTAINABILITY
Authors: Dr. K. Shiva Shankari
DOI: 10.48047/IJIEMR/V15/ISSUE11/12 		129-125 Download
AN EXPLORATORY STUDY TO UNDERSTAND THE INFLUENCE OF CSR ON BRAND PREFERENCE AMONG BUSINESS SCHOOL STUDENTS
Authors: Dr. T. Kamala, Jayashree S
DOI: 10.48047/IJIEMR/V15/ISSUE11/13 		126-133 Download
COLLEGE STUDENTS’ SENSE OF BELONGING IN CAMPUS LIFE: A THEORETICAL EXAMINATION
Authors: Derain Smily D P, Nadhiya C H, Poornika S, Sangeetha S
DOI: 10.48047/IJIEMR/V15/ISSUE11/14 		134-145 Download
NAVIGATING THE DISORIENTING DILEMMA: APPLYING MEZIROW’S TRANSFORMATIVE LEARNING THEORY TO DESIGN FUTURE-READY HIGHER EDUCATION CURRICULA
Authors: Dr. K. Bhavani
DOI: 10.48047/IJIEMR/V15/ISSUE11/15 		146-154 Download
TAMIL AND ARTIFICIAL INTELLIGENCE
Authors: Dr. Chandrika J
DOI: 10.48047/IJIEMR/V15/ISSUE11/16 		155-160 Download
TRANSFORMATIVE EDUCATION AND FUTURE LEARNING: PARADIGMS, PEDAGOGIES, TECHNOLOGIES AND CHALLENGES
Authors: Dr. P. Amutha, Ms. Shahithya, Ms. Poojasri Sureshbabu
DOI: 10.48047/IJIEMR/V15/ISSUE11/17 		161-168 Download
AI-ENABLED PERSONALIZED E-LEARNING AND STUDENT ENGAGEMENT: OPPORTUNITIES, CHALLENGES AND FUTURE READINESS
Authors: Harini P
DOI: 10.48047/IJIEMR/V15/ISSUE11/18 		169-177 Download
AN EMPIRICAL STUDY ON HOW DIGITAL SKILLS AND AI LITERACY ACT AS DRIVERS FOR CAREER READINESS AMONG FINAL-YEAR STUDENTS
Authors: Ms. Kiruthika S, Ms. Gayathri R L
DOI: 10.48047/IJIEMR/V15/ISSUE11/19 		178-188 Download
DIGITAL SKILLS AND EMPLOYABILITY AMONG COLLEGE STUDENTS
Authors: Ms. Lavanya E, Ms. Priyadharshini A K, Dr. K. Muthulakshmi
DOI: 10.48047/IJIEMR/V15/ISSUE11/20 		189-197 Download
GENERATIVE AI READINESS AMONG COMMERCE STUDENTS: THE ROLE OF AI LITERACY, DIGITAL COMPETENCE AND ETHICAL AWARENESS
Authors: Ms. Manjushree V, Ms. Poojitha K, Ms. Khyathi M
DOI: 10.48047/IJIEMR/V15/ISSUE11/21 		198-204 Download
ADAPTIVE INTELLIGENCE IN EDUCATION: PERSONALIZING FOR THE DIGITAL GENERATION
Authors: Sreesha S Kumar, Ms. Prema V, Ms. Raththika S
DOI: 10.48047/IJIEMR/V15/ISSUE11/22 		205-211 Download
TRANSFORMATIVE EDUCATION AND FUTURE LEARNING: BUILDING SKILLS FOR THE DIGITAL ECONOMY
Authors: Suresh A, Dr. R. M. Thirumaran
DOI: 10.48047/IJIEMR/V15/ISSUE11/23 		212-225 Download
ARTIFICIAL INTELLIGENCE AND THE FUTURE OF ETHICAL GOVERNANCE: BALANCING INNOVATION, ACCOUNTABILITY AND HUMAN RIGHTS
Authors: Dr. L. Gayathri, Ms. Abinaya V S
DOI: 10.48047/IJIEMR/V15/ISSUE11/24 		226-243 Download
AUGMENTED REALITY IN CUSTOMER ENGAGEMENT: ADVANCING GLOBAL ETHICS AND GOVERNANCE IN DIGITAL BUSINESS PRACTICES
Authors: Ms. S. Sathiya Priya, Dr. V. Sampathkumari
DOI: 10.48047/IJIEMR/V15/ISSUE11/25 		244-254 Download