THE MARKETING MIX: AN IN-DEPTH ANALYSIS OF HERITAGE FOODS INDIA LIMITED

Authors:

1 Mr.S.Sreenivasulu, 2 Mulla Hussain Basha, 3 Dr.K.Chandra Rekha

Page No: 386-392

Abstract:

Marketing mix is a set of marketing strategies that are utilised to satisfy customers and company objectives. Consumers often call the marketing mix "the offering." Your offer is regulated by the variables sometimes referred to as the four Ps in marketing By using variants of these four components you have the potential to reach numerous consumers within your target market. Creating an effective marketing mix that will boost results generally needs experimenting and market research. There are various approaches that can be used, both in person and the use of impersonal presentations. The idea is to not always depend on "one" combination always explore alternative avenues. The merging and coordination of these factors will be more successful than reliance on one.

Description:

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Volume & Issue

Volume-14,ISSUE-3

Keywords

If you recall one thing from this article it is that one of the fundamental keys to the success of any marketing program is the capacity to work successfully in designing marketing mixes that fit the nature and wants of your chosen target market.