INNOVATIVE PROMOTIONAL ACTIVITIES CASE STUDIES FROM TATA MOTORS
Authors:
1 Mr.G.Rama Purusothama Reddy, 2 S.Mahaboob Basha, 3 Dr.K.Chandra Rekha
Page No: 429-435
Abstract:
With the rise of social media in the last few years, many newspapers and television channels have seen a decline in viewership, posing serious problems for conventional print and broadcast media as promotional tools. Almost all marketers, whether in the political and corporate spheres, now use social media in some way for their campaigns
Description:
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Volume & Issue
Volume-14,ISSUE-3
Keywords
Consistent with the aforementioned findings, the theoretical model we provide can produce an equilibrium.