Abstract:

ABSTRACT: Tech Mahindra's employer brand has a big impact on its capacity to draw in and keep outstanding people. A business that has a strong employer brand improves its reputation as an attractive place to work, giving it an advantage in the talent war. By showcasing a commitment to innovation, helping individuals advance their careers, and creating a positive work atmosphere, Tech Mahindra capitalizes on its employer brand. By bringing employees' beliefs into line with the organization's objectives, this powerful brand presence not only increases employee retention but also draws in top talent. Tech Mahindra sets itself apart from its rivals with creative employer branding that facilitates hiring and cultivates a vibrant, varied staff. In this abstract, we look at how Tech Mahindra's efforts to build their employer brand affected their ability to draw in top talent and grow their company.

Description:

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