CUSTOMER PREFERENCES TOWARD SMALL CARS: INSIGHTS FROM HYUNDAI MOTORS

Authors:

1 Mr.G.Rama Purusothama Reddy, 2 P.Krishna Mohan, 3 Dr.K.Chandra Rekha

Page No: 413-421

Abstract:

In order to satisfy needs, consumers buy products. A strong economy is the result of a nation's abundant production of goods and services. One definition of "buyer behaviour" is any action taken by a human being when making a purchase. Concepts of buying, buyer behaviour, kinds, decision-making procedures, motives, and conclusions are all covered in this article.

Description:

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Volume & Issue

Volume-14,ISSUE-3

Keywords

. In fact, many countries with very high standards of living spend a lot of money on wants and wishes instead of requirements.