CUSTOMER PREFERENCES TOWARD SMALL CARS: INSIGHTS FROM HYUNDAI MOTORS
Authors:
1 Mr.G.Rama Purusothama Reddy, 2 P.Krishna Mohan, 3 Dr.K.Chandra Rekha
Page No: 413-421
Abstract:
In order to satisfy needs, consumers buy products. A strong economy is the result of a nation's abundant production of goods and services. One definition of "buyer behaviour" is any action taken by a human being when making a purchase. Concepts of buying, buyer behaviour, kinds, decision-making procedures, motives, and conclusions are all covered in this article.
Description:
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Volume & Issue
Volume-14,ISSUE-3
Keywords
. In fact, many countries with very high standards of living spend a lot of money on wants and wishes instead of requirements.