Abstract:

I frequently hear people say that marketing analysis is the same as market analysis. Simply said, "market" analysis is research on a single market. It is a very limited idea. "Marketing" analysis covers a lot more ground. 'Market' Analysis is only one part of it; other parts include things like researching new items or distribution methods (like the Internet). " The purpose of marketing analysis is to provide insight into marketing opportunities and challenges, as well as to develop, refine, and assess marketing actions; track marketing performance; and enhance comprehension of marketing as a process. This function connects the marketer with consumers, customers, and the general public through data. Marketing analysis involves identifying problems, developing strategies to gather data, overseeing and carrying out data gathering, analysing the results, and sharing them with stakeholders.

Description:

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